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In Season: A ready to use toolkit

Your flowers are beautiful. Now let’s build a business that works for you.

Flowers alone won’t build the business you want — but with straight-talking strategies and a community that understands, you can grow a business that truly pays you back.

Discover what we offer — your business deserves it, and so do you.

Save yourself the guesswork — get the inside track for flower businesses, delivered to your inbox.

FLORAL BUSINESS YEAR PLANNER

Plan your flower year with confidence.

Map out everything from seeding to harvesting to selling, and see your whole year clearly in one place. Finally, a free planning tool that truly understands how a flower season works.

THE FLORAL BUSINESS FLYWHEEL™

Build steady momentum, season after season.

Create a reliable, repeatable rhythm in your flower business with this free guide. Learn practical strategies to stay on track, avoid burnout, and keep moving forward without reinventing the wheel each year.

Honest conversations about running a flower growing business.

Tap inside the minds and methods of resourceful flower business owners — so you can build a business that feels right and truly works, without having to learn everything the hard way.

What’s working for growers right now? Smart, practical floral business advice delivered straight to your inbox.

Take your next step with confidence.

Running a flower business takes heart, grit, and plenty of decisions. We’re  here to support your next steps — with practical guidance that meets you where you are. No pressure, no hype. Just honest help when you’re ready.

TURN ONE-TIME CUSTOMERS INTO ROYAL REGULARS

A practical roadmap to build steady, recurring income through flower subscriptions that work — for you and your customers.

LEARNNG ROOTED IN REAL FLOWER-FARM LIFE.

You’re juggling plants, people, and unpredictable weather. These workshops are designed for your reality — simple  tools tailored for flower growers so you can get your pricing, marketing, and growing spot on.

PRESS PAUSE. SEE THE BIGGER PICTURE.


Our retreats are designed for flower growers who want to step away from the daily juggle and refocus. Reset your thinking, reconnect with your business (and yourself), and leave with clarity, strategy, and fresh energy for the season ahead.

PERSONAL, PRACTICAL ADVICE THAT FITS YOU.


Get support on the growing, selling, and business side of your flower farm. Whether you’re starting out or making big changes, these one-to-one Zoom sessions with Julie Treanor help you pinpoint your biggest questions and get practical answers you can actually use.

Want guidance that meets you where you are?
Let’s talk.

Year-round support for flower growers who mean business.

This isn’t just tips and templates. It’s where flower growers come together to work on sales, systems, and the realities of seasonal growing — with practical training, real-time support, and people who understand the day-to-day challenges of running a flower business.

We're always keen to chat. Come join the conversation on Facebook or Instagram.You'll find us socialising, swapping ideas, and cheering each other on — because growing flowers is always better when we're doing it together.

Sign up for the Floral Upstart Newsletter


Straight to your inbox each Friday. You’ll get honest, practical advice for running a flower business, plus seasonal strategies, planning tools, and behind-the-scenes stories from growers building businesses with heart and intention.