You love growing flowers. But turning that passion into a profitable, sustainable business? That can feel overwhelming when you're trying to figure it all out on your own.
The Floral Business Activator membership is your trusted partner - giving you the confidence, tools and community to build business that truly works for you.
If you want to be more creative and productive with a thriving business that works for you, then you'll be in great company in the Floral Business Activator.
Whether you're just starting out or an experienced grower looking to level up, we surround you with a trusted network of peers who understand your fears and frustrations and are on a similar journey towards success.
In the Floral Business Activator we especially love working with:
Micro-scale flower farmers making the most of limited growing space
Small-scale flower growers building part-time, profitable businesses
Backyard cut flower gardeners turning their hobby into income
Full time flower farmers scaling their operations and teams
Farmer florists balancing growing and design work
Florist-gardeners adding seasonal blooms to make their florals unique.
No matter where you are right now—just starting out or years in—you’re at the stage that's right for you. And we’ll meet you right there, with tools, strategy, and support tailored to your next step.
STARTING UP
Setting foundations, experimenting with varieties, and establishing your market presence. We'll help you build strong roots for a sustainable business.
building up
Creating systems, improving profitability, and developing consistent sales channels. We'll help you strengthen what's working and prune what isn't.
SCALING UP
Optimising operations, perhaps scaling your impact, or exploring industry leadership. We'll help you reach new heights while maintaining balance.
You'll also have leaders and coaches successfully running their own flower businesses. As a result of our conversations, we become more courageous and creative in our businesses.
Over the course of the year, you’ll not only grow your business and become more profitable, but you’ll also grow your confidence, your clarity and surround yourself with like-minded new friends.
You'll be surrounded by flower folks who have the same fears, hopes, and dreams as you, who know what you're going through on a daily basis, and who have your back every step of the way.
FBA has helped me develop the skills and find the courage to offer my flowers to my community and develop a very satisfying small business. Thank you!"—Ann, Poppyseed Garden
The community of growers is a wealth of knowledge and provides support through the upsides and downsides of flower farming."—Sineaid, Full of Posies
Starting a business growing and selling flowers can really put you to the test—especially when you're trying to figure things out on your own.
You do all the research, but the more you learn, the more overwhelmed you feel. What to grow when? Who to sell to? How to price? Where do you even start?
Having clarity on exactly which flowers will be most profitable for your unique situation
Feeling confident in your pricing without second-guessing yourself
Knowing precisely which sales channels will work best for your business
Building systems that let you work smarter, not harder
Being part of a supportive community that truly understands your journey.
The truth is, what works for one grower may not work for you. Your flower business should fit your unique location, lifestyle, and values—not someone else's blueprint.
But there are tried-and-tested business principles that can transform a complicated, sometimes risky venture into a thriving, sustainable business that truly works for you.
Whether you want to start, scale, or simplify your business, the best way is the way that works for you and your customers.
With us as your go-to partners, you'll learn the ins and outs of running a productive and profitable flower business while staying true to your values.
As challenging as it might seem to work on your business while you work in it, that's what it takes to be truly successful.
Our year-round programme is designed to keep you and your business in sync with the flower seasons—we're with you every step of the way.
Grow with purpose – Identify and cultivate flowers that will be in high demand and most profitable for your specific market
Stand out naturally – Position your business authentically without feeling pushy or "salesy"
Work smarter, not harder – Increase profitability without increasing your workload through strategic planning and efficient systems
Sell with confidence – Choose the right sales channels that match your business style and customer needs
Tell your story – Use social media strategically to connect with customers who value what makes your flowers special
Build momentum – Create systems that help your business run more smoothly, whether you're a solo grower or ready to build a small team
Diversify thoughtfully – Explore additional income streams that complement your core business.
📌 Monthly Roadmap – A year-round guide to help you build a profitable floral business from starting out to scaling up ($997 value).
🎓 Live Coaching & Mentorship – Monthly Q&A and expert-led masterclasses. ($597 value).
📚 Resource Library – Templates, pricing tools, and tutorials at your fingertips ($97 value).
🎤 Private Podcast – Listen on the go to expert insights and mentoring calls ($97 value).
🌸 Community Support – Connect with growers who truly “get it” and share your journey ($97).
Most flower growers spend months (or years) figuring things out on their own—wasting time, money, and effort. FBA gives you a shortcut to success for just $45 NZ a month—the cost of one reasonably priced flower bouquet!
Consider us the business partner as invested in your success as you are. Get instant access to tools, ideas, and conversations for running a more effective, efficient, and profitable flower business. Your investment...
Monthly: NZ$45 per month
Annual: NZ$495 per year (get one month FREE)
The Floral Business Activator is brought to you by Julie Treanor and Christy Ralphs, hands-on flower farmers with over 15 years of business experience.
We help you build a flower business strategically and systematically using our experience as hands-on growers who know what it takes to sustain a flourishing business.
We're committed to helping people build better businesses because we're on a mission to grow the market for local, natural, and seasonal flowers.
OWNER OF THE PICKERY & CO-FOUNDER OF THE FBA
Julie helps people, businesses, and flowers grow. A qualified coach and business mentor, Julie has been running The Pickery, a micro flower farm north of Wellington, NZ, for the past 7 years. She loves nothing better than thinking, writing, and talking about the business of seasonal flowers.
Julie co-founded the Wellington Flower Collective and created the online directory of New Zealand flower farms to make it easier for people to buy direct from flower growers.
OWNER OF NOURISH GARDENS & CO-FOUNDER OF THE FBA
Christy owns Nourish Gardens, a small-scale flower farm and education centre on Waiheke Island. With a background in teaching, she delights in sharing knowledge to help others succeed in building sustainable flower businesses.
Christy is a founding member of Floral Collective Aotearoa, an Auckland based wholesale flower market. She spearheaded the campaign to the New Zealand Government to represent the case for seasonal cut flower growers during the Covid Pandemic.
It is an invaluable forum for being nudged to constantly assess and improve both the strategic and growing aspects of my cut flower business. And the sense of comradeship with people who understand my lifestyle has kept me sane. Highly recommended!"
—Lisa, Flora Flowers
The incredible community, the professional development, the support, and encouragement have helped my business grow so much in the last year. I can't recommend this program enough. I'm truly grateful to Julie and Christy for developing such a treasure for flower farmers."
—Kat, Duncan Road Creative
Imagine having a clear strategic vision that guides every aspect of your operations, from crop planning to marketing tactics.
Picture having a deep understanding of your ideal customers' needs and the most profitable ways to reach them.
Envision a well-oiled growing operation that consistently produces high-quality, in-demand blooms while minimising waste and maximising efficiency.
Success doesn’t come from doing more—it comes from doing the right things, in the right order, at the right time.
The Floral Business Flywheel™ is our unique model for building a flower business that grows stronger with every season. It helps you focus your energy where it matters most—and stop spinning your wheels.
We help you build momentum in three core areas:
🌿 LEADING – Strengthen your decisions, boundaries, and strategy so your business runs efficiently and reflects your values.
🌼 GROWING – Optimise your crop plan, workflow, and quality so you grow with purpose—not panic.
💐 SELLING – Attract the right customers, price with confidence, and sell consistently (without burnout).
Strategy and planning
Administration systems
Finance and accounting
Risk management
Staffing and team building
Planning what to grow
Sourcing supplies
Propagating and planting
Cultivating and harvesting
Pest and soil management
Choosing sales channels
Building a customer base
Pricing your flowers
Branding and marketing
Customer communications
With every turn, your business becomes more profitable, aligned, and sustainable.
It’s not about doing it all. It’s about doing what works, and letting momentum do the rest.
Membership of the FBA gives you the tools, mentorship, and community support to start building momentum in your business right away. We’ll help you:
Pinpoint where you are now - so you can focus on the right priorities for your business growth.
Turn your Flywheel consistently - building the connection between your leadership, growing, and selling—so every effort builds on the last.
Work smarter, not harder - applying lean business principles to create a sustainable, profitable floral business that works for you.
There’s no pressure to “keep up” or “join in” the FBA. We’re here to help those that thrive on interaction or working on your own.
When you join the FBA you can choose to:
Dip in when you need it most or dive deep week-to-week
Work at your own pace or be guided month-to-month
Join-in live or catch up later when it suits you most
Be active in the community or watch quietly from the side-lines.
Year-Round Support that follows the natural rhythm of the growing seasons.
The Floral Business Flywheel framework to build momentum in your leading, growing, and selling.
Stage-Appropriate Guidance whether you're just starting out (Base stage 🌱), building systems (Build stage 🌿), or scaling your impact (Boost stage 🌸).
A Supportive Community of fellow flower farmers who understand your unique journey (newbies and seasoned growers).
Expert-Led Learning from successful growers who share their practical wisdom.
Consider us the business partner as invested in your success as you are. Get instant access to tools, ideas, and conversations for running a more effective, efficient, and profitable flower business. Your investment...
Monthly: NZ$45 per month
Annual: NZ$495 per year (save NZ$90)
When you join us, you'll build momentum in your business faster by tapping into proven strategies that work. Best of all, you'll be building your business in the company of like-minded flower growers just like you!
If you want a business you love that works hard on your behalf, then you have to be willing to invest in yourself as a business owner. No more DIY-ing, no more going it alone, or relying on generic advice that doesn't fit your unique flower business.
Imagine having:
Your own experienced floral business mentor with you every step of the way
Ready-to-use templates, and spreadsheets created just for flower growers
A circle of flower friends who understand your challenges and celebrate your wins.
We’ve designed things so every time you use the FBA you are adding momentum into your business building. You’ll work on your own floral business flywheel across the year to strengthen one aspect of your business and build momentum month-by-month.
The FBA Roadmap is your monthly guide so you can grow your business season by season.
Rethinking your business
Learning how to make your business better.
Entrepreneurship
Leveling up your business leadership.
Activating your strengths
Strengthening the core of your business.
Business Blueprint
The simple way to set your business plans.
Marketing Matters
The smart way to do your marketing
Selling with ease
Strategies to make selling easier
Socialising your business
Ways to make your social marketing purposeful
Lean Flower Farming
Strategies to minimise waste and maximise value
Seasonality
Turn the seasons to your advantage in your business
Adding value to your business
increase profitability without increasing workload
Working well
The essentials of looking after yourself
Doing business regeneratively
How to make your business a force for good
A group of people at varying stages of their flower growing journeys, enabling me to access grounded and relevant information, while also being able to impart advice from experience and opinions too as my own journey has progressed. The FBA Community is a safe place to chat about the art of flowers, growing and selling without any judgement or prejudice."
—Emilie, Arrowtown Flower Company
From the business advice and resources you get, to the personal connections you make whether it be attending the Meet-ups and Retreats or just communicating on Slack. It’s a safe place to share your highs and lows, ask questions and feel comfortable without judgment. Being able to absorb knowledge from a range of grower experiences has helped me continue on my journey with confidence.
—Haidee, Ngakuru Flower Farm
A guided approach to building your business with ready-to use toolkits.
Activation guides and toolkits so you can work on your business month-by-month
Each month there will be:
📔 Full activation Guide with tailored recommendations for every stage in business.
🎯 Monthly challenges relating to the topic of the month.
🎧 Private member-only podcast so you can catch up with recordings right from your smartphone.
🤩 Programme of community events with video recordings for you to watch when you are ready.
📧 Weekly members-only email - FBA Weekly - with links to all the roadmaps and recordings.
📅 Monthly Calendar of events for you to join live or catch up with the recordings when you are ready.
A community of colleagues ready to support and inspire you.
Community gatherings that offer expert and peer-to-peer learning and support, inspiration and connection.
This includes:
👭 Mentoring: monthly sessions for newbies and seasoned growers that focus on the topic of the month, problem solving, encouragement and celebration.
🦉 Forums: monthly expert or community-led sessions on leading, growing and selling
💬 Slack Chat: on demand Q&A and community chat via slack
👥 Events: in-person meet ups an retreats
😀 Member-led content: peer showcases and social sharing to celebrate, connect and inspire others. This may include self-organised member circles.
All you need to dip in or dive deep into all the FBA offers.
To help you get the most from being in the FBA we provide a guided membership that includes:
🧭 Members’ Orientation: guided onboarding so members get the most from what the FBA offers. This includes a start here guide, welcome email series and video tour.
📅 FBA weekly email with what’s happening and calls-to-action to signpost to relevant resources, forums, challenges or events
🔄 Seasonal check-ins: quarterly reviews to prompt rethinking and planning.
🔎 Support and assistance to find exactly what you need when you need it.
A well-stocked library of business resources
Ou full archive of our business guides and workshop recordings available when you need it most either season by season or using the Floral Business Flywheel Framework:
😊 Leading: strategy setting and business fundamentals
🌱 Growing: tools and tips for growing your best flowers and foliage
🫶🏻 Selling: approaches to marketing and selling your flowers.
Webinar recordings are also available for mentoring workshops and other masterclasses especially for new starters and more seasoned growers.
All our recordings are published in the private members podcast feed for you to enjoy on demand.
You get the best of all worlds with the FBA— immediate access to our archive of written guides and workshop recordings, with new materials added monthly.
Jumpstart Bonus Bundle – Only for Early Birds!
MUST JOIN BY 25 MAY
Join early and you’ll unlock 3 exclusive bonuses designed to help you turn your Floral Business Flywheel faster—from Day 1. Each bonus maps to the Flywheel: Lead with intention, Grow with clarity, and Sell with confidence
Review what’s working, plan what’s right for next season with clarity and confidence
Includes a seasonal audit workbook, crop + sales spreadsheets, and video walkthrough.
Design your most profitable growing season yet with the best blooms across the season.
A practical guide to create a succession plan that makes every bed work harder and takes the guess work out of what will be available when.
Never feel lost for words again with a complete guide to : 52 Ways to Say Seasonal Flowers
A full year of prompts for newsletters, social media, and signage—so your flowers stand out and sell with ease.
From joining a ready-made support system of fellow flower farmers and making a close circle of peers in my area to gaining access to a massive resource of knowledge, information and experts as well as one on one mentoring from the fabulous Julie, it has all been so helpful!" —Marisa, Urban Flower Farmlet
knowing I have access to resources and support from those who have been there before and those who are experiencing the same issue." —Caroline, In My Garden
If you’ve ever wondered whether there’s space for your kind of flower business—the answer is yes.
You don’t need acres of land or a horticulture degree. You just need heart, determination, and the courage to build something your way.
We see you, floral upstart—and this is for you.
To celebrate our 5th FBA intake, we’re offering:
🌿 3 scholarships – NZ, Australia, and International
🌼 A full year inside the Floral Business Activator
🌱 1:1 mentoring with a floral business coach
It's a year-round coaching and mentoring programme that includes tools, templates, and tutorials on growing flowers for sale and leading a floral business. We run all year so you can work on your business as you work in it.
We open for new members once a year (May 20-29, 2025) so that we can focus on the upcoming season as well as having an eye on the whole business year.
Absolutely! While the FBA is based in New Zealand, our library of resources is accessible anytime. As our northern hemisphere membership grows, we'll host monthly online conversations at times when more people can join in.
Email hello@floralbusinessactivator.com to get any questions you might have answered.
Coaching and mentoring is a way to support you to figure out challenges and reach goals that are unique to you. Mentoring is where you can take our information and experience and apply it to your own situation. Coaching is where we use questions and worksheets to help you think more deeply about the challenges you face.
Each week, we publish a members-only newsletter that helps you focus on one aspect of your floral business using resources in the FBA library. You can complete the worksheets at your own pace or skip topics that aren't relevant to your current stage.
You also get access to a library of tutorials, webinars and a weekly group Q&A session. Once a month you join a group coaching session (one for beginners and one for more experienced people). You can join an Expert Flower Forum where we bring in experts to talk about flowers and flowering.
This is a group programme, so coaching sessions are open to the whole community. You'll be able to ask questions and get them answered in the monthly Q&A mentoring sessions or via our community chat.
Group coaching and workshops are held via Zoom, an online meeting platform. Typically the mentoring sessions are held on Tuesday's, 12.30-1.30.pm NZ | 10.30-11.30 AEST OR 7-8pm NZST | 5-6pm AEST. These are recorded so that you can re-watch or catch up later if you missed them.
You can put in as much or as little time as you want. We've designed activities to take 1-2 hours a week, but some topics might need more attention depending on your business priorities. The more you invest, the more return you'll get.
It’s just NZ$45 per month or you can pay NZ$495 for a full year which is a $90 saving.
Good question. When you sign up you agree to the general terms and conditions of Podia, our membership platform. We also have the following conditions that apply when you join. You can read a full copy here.
Membership of the Floral Business Activator renews automatically each month or year. You need to be vigilant of your membership renewal date so if you wish to cancel your membership you don’t get charged automatically. This is especially the case for annual renewals.
We can clean up snafus with membership renewals but cannot refund any payment processing fees associated with your membership, these are charged by Stripe (our payment processing system) and typically cost X% of your membership fee each month or year.
You can cancel your membership at any time and we will take no further payments and you get to complete that month's membership.
Ask away! Email hello@floralbusinessactivator.com
Consider us the business partner as invested in your success as you are. Get instant access to tools, ideas, and conversations for running a more effective, efficient, and profitable flower business. Your investment...
NZ$45/month or lock in a year of support for just NZ$495/year.