In Season started as a simple idea from Lisa Bindon of Flora Flowers, who wanted to run an anti–Black Friday campaign that felt more aligned with her values as a seasonal, small-scale grower. When she shared the concept with the Floral Business Activator community, the response was immediate: yes, please.

Created during one of the busiest months of the season, this toolkit is ready to use — no overthinking, no hype. A marketing expert might make it more complex, but we’re backing something simpler: an approach that’s clear, practical, and actually doable.

This is a fast, purposeful response to a noisy season — a way for more growers to share their stories and speak up together. The world needs to hear more from people growing with care. This toolkit helps you do just that.

Priced at just $10, it's a small investment to help you show up on your socials faster with confidence and clarity. Enjoy!