social marketing made easier
A month's worth of ready to use images and prompts to make your socials simple, quick and consistent.
Skip the stress of figuring out what to post on your social media. The In Season toolkit gives you ready-made content ideas to help you get the word out, show your flowers and start conversations - without turning your feed into a sales pitch.
Give your business a seasonal boost and put your own artisanal spin on the sales frenzy of Black Friday. Use this toolkit to grow your audience, build your confidence, and share the story of your floral business — highlighting the craft, care, and seasonality that make farm floristry unique.
A simple step-by-step plan to prepare your social posts in advance
Four weekly themes with ready-to-use messaging you can adapt
Downloadable images to use with ideas to create your own.
Four themes to use over four weeks
Week 1 – Make Black Friday Colourful
Choosing seasonal beauty over discount culture
Week 2 – Rooted in Community
Why small-batch, local flowers are worth seeking out
Week 3 – Bloom With the Seasons
Working with what’s actually growing, here and now
Week 4 – Giving Thanks
Gratitude, reflection, and celebrating the people who’ve supported you
ABOUT THIS TOOLKIT
In Season started as a simple idea from Lisa Bindon of Flora Flowers, who wanted to run an anti–Black Friday campaign that felt more aligned with her values as a seasonal, small-scale grower. When she shared the concept with the Floral Business Activator community, the response was immediate: yes, please.
Created during one of the busiest months of the season, this toolkit is ready to use — no overthinking, no hype. A marketing expert might make it more complex, but we’re backing something simpler: an approach that’s clear, practical, and actually doable.
This is a fast, purposeful response to a noisy season — a way for more growers to share their stories and speak up together. The world needs to hear more from people growing with care. This toolkit helps you do just that.
Priced at just $10, it's a small investment to help you show up on your socials faster with confidence and clarity. Enjoy!