The more we talk about the future of the seasonal flower industry, the more the question of viability comes up. Is it possible to make a living from growing and selling cut flowers?

There is nothing worse than being tongue-tied because you’re not quite sure how you should talk about yourself and your work. Unless we offer a clear identity to people they will make their own judgements.

I heard the word "closing" but not the rest of the sentence, and it took me a few minutes to realise that my friend wasn't talking about shutting up for the season. She was stepping away from her flower business for good after many years.

In a global floral industry dominated by anonymous supply chains, provenance is how we bring meaning back to flowers. It's the thread that connects your blooms to your land, your climate, your craft, your values, your story.

At some point, every flower grower struggles with social media — not because we lack stories, but because we’ve been taught to “create content” instead of simply talking about our work.

I have a confession to make. I’d been judging plants and flowers by where they were sold, not by who grew them or how they were grown. That realisation forced me to ask a harder question: if I was making those assumptions about nursery plants, what other provenance prejudices was I carrying? And more importantly, what was I missing?

Seasonality isn’t the problem holding your flower business back — it’s the competitive advantage that sets you apart. Once you understand how to use it, seasonality becomes the key to building a sustainable, year-round business that works with nature, not against it.

Most Tuesday mornings, I step into my growing space with a cup of tea and no urgent task. I’m not there to harvest, weed, or fix anything. I’m just there to notice. To see what’s actually happening—not what I think should be. To catch small issues before they become big ones and make a few intentional decisions that shape the flow of the week ahead.

If you’re a flower farmer, you know how quickly small, repeated tasks can eat up your day. From prepping buckets to packing your market stall, every extra touch adds up—draining your time, energy, and mental clarity. That’s where the One-Touch Rule comes in. By handling flowers, tools, decisions, and information as few times as possible, you streamline your workflow, reduce stress, and reclaim hours every week.

Selling flowers shouldn’t feel like a weekly gamble. If you’re still harvesting and hoping someone buys, it’s time to shift from luck to strategy. In this post, I’ll show you how to build a cascading sales stack—so every bloom has a home before you cut it.

Let’s be honest: weeds are incredibly successful plants. They germinate quickly, grow vigorously, and thrive in disturbed soil. They’re doing exactly what they’re designed to do. The lean insight? It’s not about defeating them—it’s about directing them.

I used to think I needed more hours in the day. Then I realised: I didn't need more capacity. I needed to use the capacity I already had better. That's when I started using lean thinking and stopped feeling like I was constantly in survival mode.