Finding your place in the Flower Industry

Where do you fit in the flower industry?

As a small-scale or seasonal grower, it can be surprisingly difficult to answer.

You're growing commercially, but you're not an industrial flower farm.

You may supply florists, but you're not a wholesaler.

You may arrange flowers, but growing is part of what makes your business different.

You might sell direct, supply events, work with florists, collaborate with other growers - or do a bit of everything.

There isn't a neat category for what you're building, and that's what we'll be talking about.

Join us for an Open Studio panel discussion exploring what it means to find your place in the wider flower industry - and hold it without apology.

We'll bring together perspectives from growers, florists, flower buyers and local flower advocates to explore what each part of the industry needs from the others, where the opportunities are, and what assumptions about scale, professionalism and value might be holding us back.

The big question:

What happens when small-scale seasonal flower businesses stop trying to fit into someone else's definition of the industry and start defining their own place within it?