Activate

Activate 2023

8-WEEK ACTIVATION PROGRAMME FOR NEW SEASONAL FLORAL BUSINESS OWNERS

The fast track to planning a profitable and sustainable business growing and selling local, natural and seasonal flowers.

11 September - 5 November 2023

ENROLMENTS ARE NOW CLOSED YOU CAN JOIN THE WAITLIST FOR THE NEXT PROGRAMME IN AUTUMN/WINTER 2024

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Get ahead in your floral business

GROW YOUR ENTREPRENEURIAL SKILLS

You want to turn your passion for flowers and growing into a business you can feel proud of. A business that sustains your creativity and makes you money.

This is an exciting yet daunting prospect. You’ve done your research but feel lost in the sea of information.

Activate will help you sift through all the options and possibilities to become the owner of a thriving business growing and selling seasonal cut flowers.

You’ll have the chance to refine your thinking by tapping into your own resourcefulness, ingenuity and inspiration.

8 WEEKS: ONLINE MENTORING & LEARNING

Activate 2023

11 September - 5 November 2023

Take charge of your business from the very start, working with clarity and confidence to achieve your goals. Activate is your chance to nail the business side of your flower growing venture fast.

Over 8 weeks, you'll activate the foundations for your flower business so you can build a thriving enterprise with a lifestyle you love.

The Activate Programme lets you explore the bigger picture questions about the business you are creating and examine the smaller practicalities that will help you build your business faster.

Build your business foundations step-by-step

If you're struggling to put your plans in place for your business and want a simple way of making that happen quickly, Activate will be perfect for you.

From setting your business strategy and planning your finances to designing your marketing and sales promotions. Also, designing your growing and flowering operations to run productively and profitably. All tied together by you playing to your strengths and creating a business that really works for you.

Weekly business activation assignments will guide you through your planning with online tutorials and mentoring for you to share your plans, get input and support as you figure things out.

Week-by-week your confidence as you clarify things for your business and you find your space in the local market for seasonal flowers. Step-by-step you'll move your business in the direction that’s right for you

There’s no shortcut or magic bullet to growing and selling flowers profitably. It takes commitment, tenacity and dedication to growing yourself as a business owner. Mentoring will give you the directed feedback you need to give yourself the best chance of success

3-CORE BUILDING BLOCKS TO RUNNING A SUCCESSFUL FLORAL BUSINESS

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Design your own formulae for success, one that works for you and your customers by applying modern business building principles and using simple tools that make sense for your business.

Activate focuses on the 3 core pillars to build a flower business. You also build the mindset, systems and business habits to keep you on the path to owning a more profitable, productive and sustainable flower business.
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LEAD YOUR BUSINESS

Create a business model that's sustainable personally, socially and financially.
- Write a simple but powerful business plan on one-page you commit to.
- Create a business operation that is sustainable for you and your lifestyle.

GROW FLOWERS PRODUCTIVELY

Grow strategically so you can sustain a supply of high quality flowers across the season.
- Plan and manage your plot for productivity.
- Grow purposefully for profitability.

SELL WITH CONFIDENCE

Develop confidence about who will buy your flowers and develop a strong customer perspective that will bring surety to your brand, marketing and selling.
- Marketing with confidence
- Selling with ease

Stop trying to do this on your own!

Starting any business can be lonely as you figure things out. It is much more fun and rewarding when you have someone to share the excitement and challenge with

In Activate you work as part of a tight-knit group of growers to:

establish your business fundamentals for the coming season
create workable plans to market and sell your flowers profitably
make working on your business a habit you'll sustain throughout the season.

The Programme is only open to a limited number of people so everyone can get the personal attention they deserve.

Learn fast by doing the work

When it comes to starting and growing a business everything starts with clarity, commitment and confidence. Activate is designed to give you this faster than you will manage on your own through structured mentoring and online learning.

You'll start by completing a kick-off questionnaire to clarify what you most want to get from the programme and give your mentor an idea of the business challenge(s) you wish to tackle during the programme.

Each week you'll work through a building block to learn the essentials for your business by watching a short video and completing a step-by-step workbook on your own.

This is not broad brush business training. You get specific application of business principles to a small-scale flower growing business. You'll get plenty of examples, tools and templates that make it easy for you to guide your own thinking and planning.

At the end of each building block you'll have a plan for you to use so you'll hit the ground running for next season.

WHAT HAPPENS WHEN

Activate Schedule

Activate Runs: 11 September - 5 November
Live Coaching Workshops on Wednesdays (7-8.30pm NZ | 5-6.30pm AEST).
13, 20, 27 September, 4, 11, 18 October and 1 November
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WEEKLY SCHEDULE
Mondays: Business Building Blocks released online with your weekly tutorial and activation assignment.

Wednesdays: Live online workshops with guided conversation and coaching (7-8.30pm NZ | 5-6.30pm AEST)

Friday's: Mentoring by email - a weekly digest with tips, tricks and inspiration

Every Wednesday, you’ll join a weekly live 90-minute workshop with your colleagues to enrich your own thinking and fine-tune your plans. Each week you’ll bring your challenges, questions and ideas to discuss with others and get personalised guidance on the topic for the week.

Each Friday you’ll also receive your mentoring email that reminds you of the work to be done that week and invites you to submit your work for personal feedback and guidance.

WEEKLY ACTIVATIONS
Week 0 : Lead your business with clarity, confidence and commitment
Week 1: Making a plan for your business you'll stick to

Week 2: Building a profitable floral business
Week 3: Growing for productivity

Week 4: Growing for profitability
Week 5: Marketing your business with confidence

Week 6 : Selling with ease and no sleaze
Week 7 : Activation week to finish up your plans.
Week 8 : Graduation - time to celebrate!

INVEST IN YOURSELF AND YOUR BUSINESS

Investment

Activate fees are $495 or three monthly payments of $175. All prices include GST.

Typically a coaching programme of this kind for a small business owner with Julie would be $2,750 plus GST but her commitment to the small-scale floral industry is such that she wants to make it affordable for floral business owners to invest in their learning and business development. This really is a labour of love and part of her personal commitment to building a stronger local flower industry.

Who's right for this programme?

You’re ideal for the Accelerator Programme if:

You are an entrepreneurially minded person who wants to build a floral business growing and selling seasonal flowers
You want to accelerate for planning and execution on the fundamentals so you can scale up your floral business
You can attend the live 90-minute coaching sessions each week (if you miss one of the workshops you’ll be able to catch up with recordings)
You can invest at least two-hours per week to complete the business building block workbook each week
You are committed to working collegially by sharing openly with other members of your accelerator group and supporting learning and growth of others.

What people say about this programme

Julie is very approachable but also gives you the nudge you need to get more focussed and strategic about your business. She has the business coaching experience and is now applying it to the world of flower farming as she too develops her own cut flower growing enterprise.

Sarah Koks - Unfurlings

The information I got out of Julie's Flower Grower's Business Activation Programme has helped me to grow and build my business and plan for future expansion. It was invaluable and worth the investment.

Renee Courtman - Farmlet Flowers

Julie's Flower Growers' Business Activator Programme has been clear, concise and very useful for my business. Incorporating all aspects of the business from growing to marketing as a whole rather than silo's which is really important for me to keep on track in all aspects of the business.

Gemma McDougall - Ataahua Blooms

I'm not new at growing flowers and as a florist I felt I had a handle on that side of things, running my business was becoming a bit overwhelming and so doing the FBA course was a real game changer for me. It made me realise I was trying to be all things to be all people and after completing the course I now have a much clearer plan and have identified the key areas that need work and how to take my business forward. I cannot recommend Julie enough I have learnt so much from her and have so much support from my fellow classmates. This course is an absolute must-do for people at any stage in their floral business adventure.

Alison Watts - Bee and Bloom

If you want to better understand the flow of a small business, then this course is for you! Julie makes creating and honing your business easy to understand and fun. I have been in business for 3 years and found this immensely helpful with my general mindset around my business, understanding my financials, planning for growth and creating a marketing strategy. Julie is a great trainer, fully supporting you as you complete the course and shares so much of her knowledge....both in business and growing flowers. The Floral Business Accelerator has been a game changer for me and I am so excited for the future of Emerald City!

Lola Walker - Emerald City Botanicals

Joining Julie’s Floral Business Accelerator has given our mother an daughter team an opportunity to be on ‘the same page’ at the early
stages of building our flower farm business by working through the modules
together. We are both keen gardeners but we lacked the business know-how
to turn our flower growing into a profitable, and sustainable
business. We now have more tools to help focus our business and progress towards our goals.
Julie gave us the confidence
to be the floral business we actually want to be, by celebrating
points of difference, marketing, and selling preferences.

Sarah and Louise - Mrs Floriferous

This programme won't work well for you if:

If you are in dream up stage of business which means you haven't yet started
You want someone to tell you how you should run your business and make it a success
You don't like learning and sharing in the company of other people
Don't have the time to commit the time to doing the work during the 8-weeks of the programme
Aren't able to attend any of the live weekly mentoring workshops
You love growing flowers but don't want to make a profit from selling them.
You are looking to grow your flowers indoors under climate controlled conditions. We focus on growing flowers naturally by hand in the field or garden.

About your host

The Floral Business Accelerator is brought to you by Julie Treanor. She helps people, businesses and flowers grow. As founder of a Just Lead, she coach leaders and teams of entrepreneurial enterprises and runs The Pickery in Kaitoke, north of Wellington. She co-founded the Wellington Flower Collective and created the the online directory of New Zealand flower farmers NZ Flower Collective. And co-creator of The Floral Business Activator.

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FAQs

So, is this different to the Floral Business Activator programme

YES!

This is a 8-week intensive coaching programme that focuses on the core fundamentals of business strategy, marketing, sales and small business leadership. You get weekly workbooks, videos and coaching, working alongside the same group of people each week. You get personalised coaching and mentoring. The building block modules are packed with ready to use tools so you can work on your business plans quickly and easily.

Will you cover growing flowers?

This Programme focuses primarily on running your business so we'll look at how you turn your business plan into a small scale growing operation outdoors. Although most flower growers can't resist sharing their horticultural secrets.

When does the programme run?

The six-week programme runs for 8 weeks: 11 September - 5 November 2023.

What is mentoring?

Mentoring is a way to support you to figure out challenges and reach goals that are unique to you. You can take our information and experience and apply it to your own situation. Coaching is where we use questions and worksheets to help you think more deeply about the challenges you face.

Do I get one-to-one coaching with Julie?

This is a group programme so you won't get time on your own with Julie although she will provide feedback to you by email and during the weekly workshops.

How does the online learning work

Group coaching and workshops are held via Zoom, an online meeting platform. These are recorded so that you can re-watch or catch up later if you missed them. All the course material is hosted on a course platform. Emails come direct to you. And, Julie will set up a Facebook group for the group to connect.

How much time will I need to spend on the course?

You're going to need to invest at least 2-3 hours per week going through the course materials (video and workbook) plus 90 minutes to attend the live workshops. Some people on previous courses have spent more time because they wanted to maximise the opportunity to learn and get their business plans in place.

What's the small print for this course? The terms and conditions.

Good question. When you sign up you agree to the general terms and conditions of Podia our membership platform. We also have the following conditions that apply when you join. You can read a full copy here.

How much does the course cost?

The course fee is $495 including GST or you can pay three monthly payments of $175 including GST.

I still have questions, who do I ask?

Ask away! Email julie@julietreanor.com.

Floral Business Accelerator

For ambitious new starters of seasonal flower businesses who want to fast track their business planning for the coming seasons.