There’s an art and science to pricing to make sure that your pricing strategy works for your business in the context of the wider floral industry. This gets easier when you:
- Understand how the floral industry prices flowers
- A clear where you sit in the market for flowers
- You choose a pricing method that works for you and your customers.
Building a financially sustainable business means you need to price, package and sell your flowers profitably.
This involves a sound understanding of your business model and awareness of the competitive market in which you sell your flowers.
Co-hosted by Christy Ralphs,
Nourish Gardens & Julie Treanor,
The Pickery this webinar covers key things to think about when pricing your flowers for wholesale or retail customers.
In this webinar, you'll learn:
- The basics of pricing methods for wholesale and retail sales
- Ways to research for comparison information
- How to talk about pricing with your customers.
Please note, this webinar will not tell you what to price your flowers at, that is a decision that's entirely your own to make. Also, there is no industry body or price tariff for you to follow. Coordinating or collaborating with others to set prices is anti-competitive behaviour and would be illegal.